PREVENTA.

The Hidden Epidemic of Retail Theft

Every minute, a theft happens in a store.
Most go unnoticed. Most go unpunished.
Shoplifting isn't just a petty crime—it's a systemic failure costing Swedish retailers 10.5 billion SEK per year. Yet, the real problem isn't just the money lost—it's the invisibility of the crime.
Stores are blind.
Thieves are evolving.
Security is outdated.
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The Cost of Inaction

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Total losses in Sweden due to shoplifting (2023)
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Reported cases of store theft in 2023
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Increase in total shoplifting losses the last decade
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Retailers no longer report shoplifting to the police - frustrated by an inefficient and time-consuming process.
Why? Because most thefts aren't even noticed.

The data shows a decrease in reported theft, but retailers are experiencing more losses than ever. The discrepancy reveals a troubling truth: modern shoplifting has evolved to become nearly invisible to traditional security systems.

The Illusion of Security

Stores invest millions in surveillance systems. But the problem isn't the cameras—it's that no one is watching.

Traditional security methods fail because they react too late:

CCTV Cameras

Always recording, but never preventing.

Security Guards

Expensive, inconsistent, and often too slow.

Alarms & Anti-Theft Tags

Only work after the theft has happened.

Most security systems create an illusion of safety without actually preventing theft.

The Rise of Organized Theft

Shoplifting isn't just a lone act of desperation anymore. It's becoming organized, coordinated, and strategic:

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Gangs exploit weak security

Groups steal in waves, passing goods between each other to confuse staff.

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Self-checkout fraud is rising

Customers scan cheap items instead of expensive ones, costing retailers millions.

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Security personnel are outnumbered

1-2 guards per store can't keep up with 50+ customers moving at once.

The result?
More theft.
More losses.
More frustration.

The Real Victims: Businesses & Customers

Retailers lose money

Businesses raise prices and cut staff to compensate for losses.

Honest customers pay more

Higher prices act as a hidden tax because of stolen goods.

Store employees feel unsafe

Staff face dangerous confrontations with increasingly bold thieves.

Shoplifting isn't just a crime—it's a hidden tax on the entire retail industry.
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Average price increase due to theft
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Staff who have witnessed theft
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Retail profit margins eroded by theft

The Bottom Line: The System is Broken

Security is outdated.
Stores are being exploited.
Shoplifters are getting smarter.
What if theft could be prevented before it happened?

The solution isn't more guards or more cameras—it's intelligent prevention.